Brief:
Affinage Salon Professional (A.S.P) are a UK-based haircare brand that were established in 1996.
Having grown their range of products to cover hair colour, hair care, and styling -and with an ethos centred around being cruelty-free, the brand brings out new and updated products on a yearly basis.
Wanting to showcase their newest range updates, A.S.P got in touch for us to capture their yearly conference. They briefed us to capture event photography for press, business associates, stylists, and buyers. The event would be hosted at the Radisson Blu Stanstead, and included a series of talks, a hair show, an awards portion, and talks from their team of brand ambassador stylists.
Solution.
With an understanding of how the event photography content would be used - we fleshed out the shot list to around the event schedule for the day, and put together a refined brief for our event photographer to work from on the day.
The day-long conference, awards, and behind the scenes of the stylists using the branded products was captured by our event photographer, with the edited event content being delivered to the client within 48-hours. The content was used across social, press, and sent to event delegates afterawards.
